Hey Guys,
Today I wanted to share some pics and my overall experience after my recent trip to New York for Ipsy Creator Night and Ipsy Live! I also attended Julia Salvia's Beauty Dinner Saturday night after Ipsy Live. This is my 3rd year attending an Ipsy Beauty Event in NYC and second year getting invited to Creator Day. This is also my 3rd year attending Julia's dinner Keep reading to hear more about the events and to see all the goodies that I picked up!
Ipsy Creator Night was the first event that I attended. Creator Day normally was created for beauty influencers only. You couldn't purchase tickets to this event and had to get an invite from Ipsy Open Studios. This event allows influencers to learn/get advice from beauty brands and larger influencers by listening to panels. They consist of all different topics relating to the beauty industry, social media, and being an influencer. In the past, they have also had networking opportunities and activations set up by brands attending the event. This year was alot different than previous years. There were limited ticket spots available for purchase. It also was also open to the public meaning that non influencers could purchase these tickets. The panels seemed mandatory this year vs last year but I do understand the reasoning behind it. I did enjoy watching the panels that I saw but wish the whole thing was explained better and more organized. The panels that I watched were very informative and it was pretty cool to see LipstickNick (Director of Global Artistry for Morphe Brushes) giving her opinion on different topics. I also enjoyed listening to Jennifer Yen talk about the beauty industry and about her brands Purlisse and Yensa.
In between panels we got to build our own Glam Bags. It got very hectic but was a fun idea. The Ipsy Live preview was immediately after the Creator Day Panels and gave us the change to see Ipsy Live set up and have more intimate time to network with brands. In previous years Creator Day as a whole day thing but this year it was cut in half. It felt kind of rushed. Originally Creator Day was supposed to be 4-6pm and Live Preview 6-9pm but I guess the email sent out was wrong and the event really ended at 8. This was disappointing because had I known it ended an hour earlier, I would have planned my time better. I barely got down to the second floor of brands and lost the opportunity to talk to many of brands.
On a positive note, the venue and booths were set up really cute! I feel like the brands were more open and expecting to network with us influencers. Many of the brands were also giving away free goodies at the Ipsy Live Preview. Another thing that I loved about Creator Night/Ipsy Live Preview (but didn't get to take pictures of ) is the food and drinks that the event offered. There was a room that had a table full of fruit, cheese, crackers and two bars for complimentary beer, wine, and soft drinks. I thought this was a big step up from the previous year. The presentation of the passed hors d'oeuvres was so adorable! They had mini pizzas in small pizza boxes and other cute bite sized snacks. I was too caught up in the moment to even eat any of the fun foods but I appreciated the thought that went into it. They also had a self serve cocktail wall which was SO cool! The drink was pretty good too!
Between Ipsy Creator Night/Live Preview and Ipsy Live there were TONS of awesome photo ops! Below are some pics that I took between two days.
Today I wanted to share some pics and my overall experience after my recent trip to New York for Ipsy Creator Night and Ipsy Live! I also attended Julia Salvia's Beauty Dinner Saturday night after Ipsy Live. This is my 3rd year attending an Ipsy Beauty Event in NYC and second year getting invited to Creator Day. This is also my 3rd year attending Julia's dinner Keep reading to hear more about the events and to see all the goodies that I picked up!
Between Ipsy Creator Night/Live Preview and Ipsy Live there were TONS of awesome photo ops! Below are some pics that I took between two days.
